Apple and Google: Barbarians at the gate?


The two CE giants make still more automotive announcements, and their fandom cheers – but traditional telematics providers downplay the threat. Susan Kuchinskas peers beneath the hype.

Apple's Siri is showing up in cars, with most of the major auto makers now also saying they'll support Apple's car-centric iOS 7. Google, meanwhile, keeps hinting that it will deliver autonomous car technology within five years.

Are these iconic brands of the consumer electronics space muscling their way among the telematics industry's entrenched players, perhaps even trying to make the automobile another cog in their massive marketing machines?

Related Content:

Industry insight: The connected car

Industry insight: Telematics and apps


Primary Event:

Telematics Munich 2013



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