Data, data everywhere and not a bit or byte of use: could this be the modern day equivalent of the Ancient Mariner’s plight? If only, as he stared out at the vast oceans of water before him, he’d had the tools to build a desalination plant.
In today’s increasingly hyper-connected world, it is this challenge (to transform something abundant and useless into something pure and life sustaining) that major companies operating within the automotive sector are rising up to meet.
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