Consumer acceptance of autonomous driving seems to be growing, in part fueled by intense media hype that kicked into high gear during January’s Consumer Electronics Show (CES).
In fact, Jeremy Carlson, senior analyst, ADAS/automotive technology at IHS, says automakers have begun advertising advanced safety features – even during Super Bowl commercials. Carlson says, “I think all the talk about autonomous driving will help warm consumers up. But we are not at the point yet where it’s a complete disadvantage to not have some of this technology.”
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