BRICs: Wide open to telematics, part I


In the first of a two-part series, Susan Kuchinskas finds a surprising openness to telematics services in Brazil, Russia, India and China – but a one-size offering will not fit them all.

Consumers in Brazil, Russia, India and China are more willing to embrace all kinds of technology associated with cars, according to a recent survey by Cisco – from telematics to virtual auto buying. And they are prepared to offer all manner of personal information – and even DNA samples – in return for connected car services.

Related Content:

Industry insight: Telematics and emerging markets

Industry insight: The connected car


Primary Event:

Telematics Brazil & LATAM 2013



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