Is the Smartphone the ‘Killer App’?
Many people active in the UBI ecosphere believe that the smartphone will eventually not only carry much of this new technology, but will also be the ‘killer app’ to take UBI to mass market.
One reason is that almost everyone already as a smartphone, making the transition to UBI much easier for the consumer, and eliminating the cost for the insurer of putting a device in the car.
Bringing UBI Into the Mainstream: Part One
Q&A: Taking a Hybrid Approach to UBI Data
Insurance Telematics USA 2014