Case Study: Mazda Advertising on Waze in the UK

To drive interest and engagement in Mazda’s two latest models, the Mazda 6 and CX-5, the British media buying agency of the car brand, Mindshare UK, in cooperation with mobile ad agency Mapp Media selected mobile app Waze as a medium for an advertising campaign.

Owned by Google, Waze is a community-based navigation ap…