In the second of a two-part series, Tom Wellings reports on why foreign providers of fleet management solutions find it so hard to penetrate Russia and the wider CIS region.
Foreign truck manufacturers are keen to bring their telematics solutions into Russia, but one mistake they are making is trying to push fleet management features that are not particularly attractive to Russian customers.
“This is particularly true of driver monitoring systems,” says Ivan Nechaev, vice president at Access Industries.“Their clients are just not very interested in these solutions.”
Industry insight: Telematics and emerging markets
Industry insight: Fleet telematics
Telematics for Fleet Management Europe 2014