Consumer Panel from Detroit: Opinionated baby-boomers rule the automotive marketplace

Précis:
Many admit to technophobia particularly when regarding automotive telematics. But it turns out, if you actually force them to engage with telematics, enthusiasm is not that hard to spark. Once you do, you might find you’ve got a tiger by the tail. A very opinionated tiger. Brendan McNally reports.

WHAT THE CUSTOMER REALLY THINKS

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