While app mania continues unabated in the automotive sector, business models remain murky. TU’s Susan Kuchinskas examines the current thinking on automotive apps and content – and the perplexing search for business models.
Despite some initial hesitation, almost every carmaker today offers an array of apps – either embedded in the head unit or accessed via the driver’s smartphone. Still, three primary questions remain:
How many apps?
Industry insight: Telematics and apps
Industry insight: The connected car
Telematics West Coast 2014