Content and apps for automotive: The search continues


While app mania continues unabated in the automotive sector, business models remain murky. TU’s Susan Kuchinskas examines the current thinking on automotive apps and content – and the perplexing search for business models.

Despite some initial hesitation, almost every carmaker today offers an array of apps – either embedded in the head unit or accessed via the driver’s smartphone. Still, three primary questions remain:

How many apps?

Related Content:

Industry insight: Telematics and apps

Industry insight: The connected car


Primary Event:

Telematics West Coast 2014



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