Digital radio might seem inevitable, but for Europe, at least, it seems stuck in an endless chicken-or-egg discussion between OEMs and broadcasters. Brendan McNally investigates.
Even though broadcast radio has, in recent years, lost much of its market share to IP-based and satellite services, the medium itself remains popular with listeners, particularly while they’re driving.
Yet, within the radio industry many fear that this popularity can no longer be taken for granted and that, unless a way can be found to redefine and securely reposition broadcast radio within the connected car, broadcast radio risks becoming marginalized and ultimately eliminated.
Industry insight: The connected car
Telematics Detroit 2014