Drivers Aged 18 to 34 Have Willingness to Pay for In-Car Technologies

74% of consumers in Generation Y (ages 25 to 34) and Z (18 to 24) fall into the most tech-interested segments of car buyers, according to a study by GfK and the Consumer Electronics Association,.

70% of those in Gen Y, and 61% in Gen Z, said they are “especially interested” in auto technology – both significantly above the average.