Andrew Thompson reports on TeleNav's efforts to cash in on location-based capabilities of on-board apps with an evolution of pay-per-click.
First, there was pay-per-impression, beginning in the days of Netscape and providing the first way to subsidize online content.
Then, there was pay-per-click, pioneered by Google, the first online performance-based advertising that allowed more precise ad targeting and data collection, as well as the ability for any blogger to bank returns.
Industry insight: Telematics and apps
Industry insight: The connected car
Telematics Munich 2013