Google speaking at Telematics Update event

Apple might be taking the fight to in-care entertainment makers with its CarPlay software and hardware suite, but now Google could be getting into the Telematics game, as it’s just announced it will be speaking at the upcoming Telematics Update event in early May.

Set to take place between the 6th and 7th May, Telematics Update is running an event called the Insurance Telematics Europe 2014 Conference, with other parties like Volvo, Renault, RSA, Allianz and Zurich among others, to discuss how new driver data could be used to increase revenue for insurers. It’s thought that the major components of the talk will involve driver profiling and using historical data to predict driver risk. Google’s part in it will mainly involve bringing its expertise on the subject of mapping and the use of situational and personalised data and how that can be utilised by the insurance industry.

Will Broad, Project Director at Telematics Update states, “Having cloud technology heavyweights such as Google, IBM and Microsoft involved in open discussions at the Insurance Telematics Conference really does demonstrates their enthusiasm for collaboration between the key elements of the UBI ecosystem. Having them contribute alongside OEMs such as Volvo, Renault and market pioneers, Drivestyle Insure, Autoline Insurance and Wejo, means that we are expecting some seminal discussions to take place.”

Some of the topics up for discussion include how to simplify the amount of data that can be collected from telematics products and how the valuable information can be extracted from it, how varied smartphone technology could be tackled, to make sure everyone gets a comparable telematics service and can provide similarly accurate data and how insurers can look to expand their businesses into burgeoning markets on the European continent.


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Some of the speakers set to take part in the event include, Google’s Enterprise GEO account manager, Tore Dimmestol, AXA Wintherthur’s head product manager, Rene Mueller, Volvo’s market development director David Green and Tesco Bank Insurance’s commercial director, Tom Butcher. They’ll be joined by other industry heads from insurers and tech firms to plot out the future for telematics in the insurance industry.

However beyond the tech talks and roundtable discussions, as with any big show, there’s some new products to check out too. There’s new tech coming from the likes of Wejo, Floow and drivestyle with their new telematics systems for truck fleets and general consumers, with hardware and software on show and there’s also OEM announcements from pioneers that are hoping to see their technology picked up by the major manufacturers and used in new commercial products.

The Telematics Update event is set to take place between the 6th and 7th May, at the Novotel London West, UK. If you want more information on attending yourself, you can find all the details here.

    Jon Martindale

    Jon Martindale is an English author and journalist, who's written for a number of high-profile technology news outlets, covering everything from the latest hardware and software releases, to hacking scandals and online activism.

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