Harris Poll: U.S. Consumer Knowledge of Connected Cars

According to a consumer poll by Harris (Nielsen), only 14% of U.S. car owners are familiar with connected cars, while 42% have heard of it but don’t really know what they do.

Only 15% of car owners say they are very/extremely interested in owning a Connected Car, while another 31% say they are not at all interested.

Owners of three make…