There are reasons to be cautiously optimistic about the future of telematics in India. But, in view of the Indian consumer’s obsession with price, the problem remains how to provide a meaningful cost/benefit proposition. In the first of a three-part series, Siegfried Mortkowitz reports.
GDP growth in the low single digits, miniscule new cars sales and a dearth of mobile networks capable of transmitting M2M data.
These are hardly the ingredients for a thriving telematics market in India. Still, Pranshu Gupta, CEO of Trak N Tell, a Gurgaon, north India-based developer of a smartphone app that will provide real-time traffic and alternate routing information to drivers, is optimistic.
Industry insight: Telematics and emerging markets
Industry insight: Telematics and data
Telematics India and South Asia 2014