Indian telematics: Fledgling optimism and stiff challenges, part I


There are reasons to be cautiously optimistic about the future of telematics in India. But, in view of the Indian consumer’s obsession with price, the problem remains how to provide a meaningful cost/benefit proposition. In the first of a three-part series, Siegfried Mortkowitz reports.

GDP growth in the low single digits, miniscule new cars sales and a dearth of mobile networks capable of transmitting M2M data.

These are hardly the ingredients for a thriving telematics market in India. Still, Pranshu Gupta, CEO of Trak N Tell, a Gurgaon, north India-based developer of a smartphone app that will provide real-time traffic and alternate routing information to drivers, is optimistic.

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Primary Event:

Telematics India and South Asia 2014



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