In order to reach reach mass-market status, providers of insurance telematics must make better use of digital channels. Jessica Royer Ocken reports.
At the end of 2012, a European Union directive eliminated gender as a consideration in the pricing of auto insurance. Capitalizing on the outrage, insurethebox, which already had 60% of the U.K. telematics-based insurance market, launched a sister brand: Drive like a girl (DLG).
Industry insight: Insurance telematics
Industry insight: The connected car
Content and Apps for Automotive Europe 2014