Insurance telematics: Increase consumer awareness with savvy marketing


In order to reach reach mass-market status, providers of insurance telematics must make better use of digital channels. Jessica Royer Ocken reports.

At the end of 2012, a European Union directive eliminated gender as a consideration in the pricing of auto insurance. Capitalizing on the outrage, insurethebox, which already had 60% of the U.K. telematics-based insurance market, launched a sister brand: Drive like a girl (DLG).

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Primary Event:

Content and Apps for Automotive Europe 2014



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