It’s bike-to-basics to upsell connectivity

Back in the day, people only bought motorcycles because they couldn’t afford a car and this single imperative built the world dominance of the British motorcycle industry until its demise in the mid-1970s.

Since the advent of cheap four-wheeled vehicles, two-wheelers have be restricted to niche markets dominated first by sports bikes and, latterly, by an explosion of interest in lifestyle machines including retro-commuters, adventurer tourers and a blend of both in the US-inspired highway cruisers.

Image: Primary Event: Consumer Telematics Show 2016Tags: NEC BirminghamDucatiMoto GuzziVictory MotorcyclesHarley-DavidsonIndianChannels: Auto Mobility