Monetising Connected Car Data

Automotive players are treading water amid a deluge of data being retrieved from increasingly connected vehicles.

Now it seems vital that companies have a coherent strategy for using and analysing this data in a way that gives flexibility for new services and capturing additional revenue. Recent research on automotive data monetisation shows the vast commercial opportunities for effective data strategies. With new data use cases, automotive players can create better, more profitable services for their customers.

Image: Primary Event: Insurance Telematics Canada 2016Tags: M2VM LLCWirelessCarNissanChannels: Telematics