Rory Kenny, director, mobile partnerships EMEA, TripAdvisor, on trying to solve the “moving puzzle” of content integration.
TripAdvisor has been looking at the automotive space for over a year and a half now. And while its rankings, reviews and recommendations are now available through the likes of Harman and Citroën, the travel website has yet to deliver a service that would allow drivers to build complex travel itineraries and make those available in the car at the push of a button.
Telematics Munich 2013
Show in Channel Blocks?: