Podcast: TripAdvisor and the moving puzzle of content integration

Précis:

Rory Kenny, director, mobile partnerships EMEA, TripAdvisor, on trying to solve the “moving puzzle” of content integration.

Audio File:

TripAdvisor.mp3

TripAdvisor has been looking at the automotive space for over a year and a half now. And while its rankings, reviews and recommendations are now available through the likes of Harman and Citroën, the travel website has yet to deliver a service that would allow drivers to build complex travel itineraries and make those available in the car at the push of a button.

Image:

Primary Event:

Telematics Munich 2013

Show in Channel Blocks?:

No

Premium`:

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