Protecting user data could be the best car sales pitch

Sitting revving up the new Audi RS 3 Sportback on the start line of the Shelsley Walsh Hill Climb, I couldn’t help but think Audi’s CEO Rupert Stadler wasn’t referring to this particular monster hot-hatchback when he suggested technology will become more important than horsepower to his customers.

Because just a day after he made this suggestion to automotive and software executives in Berlin, I drove the world’s most powerful compact hatchback that boasts more than enough super-car beating horsepower to justify its UK on-the-road price tag of £39,995.

Image: Channels: TelematicsTags: AudiRS 3 SportbackRupert StadlerGoogleEric Schmidt