Q&A: American Family Insurance on starting a UBI product from scratch


Pete Frey, program manager for UBI solutions, American Family Insurance, on jumping into the fray of telematics and struggling to figure out what the customer wants.

The person who coined the phrase “The customer is always right” forgot to explain what happens when the customer doesn’t know what he wants. According to Pete Frey, that’s when learning through trial and error comes in.

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Primary Event:

Insurance Telematics Europe 2014



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