David Colon, ConnectedDrive manager for BMW Group, Mexico, on introducing premium telematics services to Mexican consumers.
This is shaping up to be a hectic year for BMW’s connected services. In June, the company said it would make ConnectedDrive standard on most of its 2014 models. And it has also announced upgrades to the BMW iDrive user interface while expanding the ability for customers to add infotainment services after they purchase the vehicle.
Industry insight: Telematics and emerging markets
Industry insight: The connected car
Telematics Brazil & LATAM 2013