David Pratt, general manager, usage-based insurance, Progressive, on the importance to keep things simple when it comes to usage-based insurance (UBI).
Prior to his current position, Pratt held several other roles at Progressive, including marketing, product management and product development. He holds a bachelor’s degree in electrical engineering from Duke University and an MBA from Harvard Business school. He spoke to TU’s Jan Stojaspal about Progressive’s plans with Snapshot and the need for simplicity when marketing to consumers, many of whom are still wary of UBI.
Industry insight: Insurance telematics
Insurance Telematics Europe 2014