In the first of a three-part series, Susan Kuchinskas looks at the evolving paradigm for delivering apps to the connected car.
The big roulette wheel in the sky has turned, and new bets on the best strategies to deliver apps to the connected car are being placed. On one hand, the OEM-run app store remains a sexy concept that has limited real-world availability. On the other hand, the popular and easier-to-implement approach of letting drivers download and run apps on their smartphones with an interface to the car has revealed some limitations. What is the best approach? It depends on whom you talk to.
Industry insight: Telematics and apps
Industry insight: The connected car
Content and Apps for Automotive Europe 2014