In the first of a two-part series, Siegfried Mortkowitz reports on ways to tailor in-car content to driver preferences.
Is it feasible, or even desirable, for car manufacturers and telematics service providers to use surveys to determine country-to-country or regional differences among car owners in order to tailor their offering of apps and content?
Industry insight: Telematics and apps
Industry insight: The connected car
Telematics Munich 2013