Telematics and content sourcing strategies, part I


In the first of a two-part series, Siegfried Mortkowitz reports on ways to tailor in-car content to driver preferences.

Is it feasible, or even desirable, for car manufacturers and telematics service providers to use surveys to determine country-to-country or regional differences among car owners in order to tailor their offering of apps and content?

Related Content:

Industry insight: Telematics and apps

Industry insight: The connected car


Primary Event:

Telematics Munich 2013



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