In the second of a two-part series, Siegfried Mortkowitz reports on long-tail apps and the value of knowing the habits and preferences of end users.
If car OEMs are able to overcome their fears, one can foresee a time when a car owner will simply go online to purchase and download an app for his vehicle, which will take the job of choosing content out of the car maker’s hands and let the market determine what content is made available where. (OEMs would still control critical services, verify if applications are safe to use in the car and ensure a uniform branding experience.)
Industry insight: Telematics and apps
Industry insight: The connected car
Telematics Munich 2013