Telematics and smartphone lessons in product differentiation


Andrew Thompson looks at what happens to product differentiation once OEMs begin to let go of their proprietary platforms and start going the way of smartphones.

It’s one of the biggest pickles in mobile telecommunications.

A device manufacturer’s proprietary platform gives a product a distinct feel, but only at the cost of forcing app developers to wrestle with a dizzying number of platform-specific modules and, in turn, a higher price for the consumer.

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Primary Event:

Telematics Munich 2013



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