Telematics, CRM, and a very long-tailed proposition, part II


When telematics first entered the CRM space, it promised to greatly increase revenues for OEMs and dealerships’ service departments. But, so far, there hasn’t been much sign of any money. Does this mean the idea is not working? In the second of a two-part series, Brendan McNally reports.

The Blue Link blueprint for CRM

Hyundai’s Blue Link telematics system is one of the most advanced when it comes to CRM telematics.

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Primary Event:

Telematics Detroit 2014



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