The Connected Car – Big Data means Big Possibilities Part 2

Ella Williamson investigates.

Last year Thilo Koslowski, automotive analyst for Gartner, described the car as the “ultimate mobile device”. When it comes to advertising, separating the two major mobile devices – the car and the smartphone—there’s one serious challenge: driver distraction.

Related Content: Big Data Means Big PossibilitiesData and the Connected Car: Part 2Image: Primary Event: Telematics Berlin 2015Banner Ad: Tags: big dataConnected Cardriver distractionChannels: Telematics