With evidence mounting that telematics could help auto dealers sell cars and retain customers, what kind of value proposition will inspire them to get on board? Susan Kuchinskas reports.
As telematics gains in prominence, and the offering of connected services continues to widen, OEMs are pushing car dealers to become de facto salespeople and tech support staff for the new technology.
It’s for their own good, the OEMs argue. With telematics, dealers stand to sell more cars, increase revenue from both scheduled and unscheduled maintenance, and strengthen the loyalty of existing customers.
Industry insight: The connected car
Industry insight: Telematics and data
Telematics Munich 2013