Video: Fiat on using the connected car to extend customer relations

Précis:

Massimo Cavazzini, EMEA product planning and strategy – head of connected car at Fiat Chrysler Group, on using CRM to stay connected to customers for the duration of vehicle ownership.

In this video from Telematics Munich 2013, Massimo Cavazzini, EMEA product planning and strategy – head of connected car at Fiat Chrysler Group, talks to TU’s Jan Stojaspal about using in-car connectivity to take customer relationship management (CRM) to the next level.

Related Content:

Industry insight: The connected car

Industry insight: Telematics and data

Image:

Primary Event:

Telematics Detroit 2014

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