Arturo Pereyra, senior director for marketing and business development at Oracle, on car OEMs using connected technologies to build and monetize customer relationships.
In this video from Telematics Munich 2013, Arturo Pereyra, senior director for marketing and business development at Oracle, speaks to TU’s Jan Stojaspal about how OEMs are starting to use connected services, including customer relationship management (CRM), to understand and monetize their customers, and why they need to act fast.
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Insurance Telematics Europe 2014