Viewpoint: Confronting distracted driving through cross-industry collaboration


Brant Huddleston, principal of Danbra, on the need to confront the current epidemic of distracted driving with the same intensity that was once used to protect the public against harmful food-drug and drug-drug interactions.

It all began with cheese.

In the early 1960’s, the first clinical problems with dangerous drug interactions were identified when people died after taking a certain prescription drug while also eating a specific kind of Swedish blue cheese. The findings kicked food producers, governments, consumers and pharmaceutical companies into high gear. Those stakeholders collaborated to identify and prevent that dangerous food-drug interaction, and a movement was born.

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Primary Event:

Telematics Munich 2013



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