Viewpoint: How to capitalize on mobile app developers‘ success


Brant Huddleston, principal of Danbra, on how mobile app developers successfully deliver innovative products at lightning speed, why car OEM’s can’t and three ways to solve the problem.

In his memoir “Who Says Elephants Can’t Dance?” former IBM chairman and chief executive officer, Louis V. Gerstner, said of IBM products that they “were not released, rather, they escaped.” IBM enjoyed a rare privilege – to take as much time as they felt they needed and to not release a product until they, and they alone, felt the product was ready. Around that same time, Orson Welles pitched wine on TV by saying, “We shall serve no wine before its time.”

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Primary Event:

Content and Apps for Automotive USA 2013



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