Vistar Media Uses Carrier Data to Target People Across OOH and Mobile

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U.S.-based start-up Vistar Media, unveiled a new type of advertising platform that allow marketers to target consumers across Out-Of-Home and mobile advertising.

At the basis of its work Vistar uses signaling data from two U.S. wireless networks: Sprint and Verizon (more than 100 million mobile devices). Thi…

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