xAd to Use Geo-Aware Ad Requests to Determine Store Visitation

Location ad platform xAd, has launched last week a beta version of a new product called Footprints which aims at visualizing mobile visitation behaviors in real time at over 14 million U.S. businesses.

xAd’s Footprints technology analyzes 1.5 billion location-aware ad requests, resulting in over 30 million local busines…